Why Leveraging Korean Wave?
Estimated 18 million Indonesians are Korean fans with strong engagement and communities.
The numbers are increasing significantly at least double-digit growth every year. Indonesia also becomes the biggest country in K-pop fans number.
Korean fan communities are the only communities that engage a wide social economic class from A+ to C class
74% Indonesia consumers buy the products promoted by K-celebrities, of which 57% consumers are willing to save the money first to be able to buy the products.
What are Indonesian people doing in their leisure time?
73% Indonesia respondents watch Korean Movies in their leisure time, becoming no.1 entertainment activity.
8 out of 10 Netflix Indonesia’s
Top Watch is Korean dramas, beating Hollywood and Local dramas.